Social Media Marketers: Ways to Prepare for the Brand-new Facebook Changes. Facebook has been making subtle changes for a while now, but after the recent F8 conference in San francisco bay area, Mark Zuckerburg announced that this whole look of Youtube will soon be changing while using the release of "Timeline. " But how will this affect online business marketers? Here are some things online marketers should be aware of before the arrival with the new Facebook.
1. "Likes" will be a thing of the previous. With the new Youtube, anyone can "[verb] some sort of [noun]. " In many other words, they'll be able to do a lot more than "like" a company. Companies will be able to get creative and make up their own verbs after that encourage their fans to use them. This will help brands stand out from the crowd and it will likewise make interacting with this page more interesting. Case: For a clothing store's page, instead of fans "liking" something they would like to buy, why not choose the terms "want" or "need" so fans can express their wish for the newest trends that store carries.
2. Get ready to take "Cover. " One noticeable change with the fact that new Facebook Timeline will look is the 849x312 pixel image that can span the the top profile. This image is going to be known as the "Cover" therefore provides an excellent chance for brands to highlight a new product or current promotion. It's the first issue users will notice when entering the page so be sure to use the space properly.
3. Your page "likes" won't show up in this news feed. Prior to Facebook Timeline, when our friends "liked" a business page, the activity was posted within our news feed. This was a valuable way to spread the term about your business web site on Facebook. However while using the arrival of Timeline, stories like this will arrive in the "Ticker" the industry small, fast-moving newsfeed that scrolls on top right of the web site above the Facebook Speak. While people may nevertheless see their friends' "likes" in the Ticker, it's not as prominent as being the activity appearing in this news feed. Solution: Make ones page engaging. When you will have a truly engaging, fun Facebook page, people will wish to "like, " it and interact with it and it won't matter as much whether their friends are doing it too.
4. Facebook will be putting more of emphasis on engagement. In earlier times, Facebook has been more concerned with the numbers, i. e. how many members the social network has. Now that the network is as many as 800 million members nonetheless climbing it has decided it's time for you to concentrate more on partaking those members. Timeline means to be more than just status updates to tell your family members what you're doing. It's going to take it a step further and actually creates an online scrapbook to your entire life; things that suits you, do, place you've recently been, people you know, or anything else. Timeline will make Twitter more engaging and encourage visitors to spend even more quality time on it. For companies, users spending more time in the network means more opportunities for them to interact and spend time with the brand.
While using the release of the innovative Facebook Timeline, Facebook is going to be shifting focus from producing conversations to sharing info. The purpose of Facebook brand pages could be more about telling a story and less about selling a product. Companies will be capable to capture the attention of fans with information regarding what makes them unique so as to build a deeper over emotional connection. Posting things like employee bios, real-time mobile or portable uploads, behind-the-scenes videos and busting news will encourage users to get to know the people behind the organization, which will instill a stronger sense of trust and loyalty on the brand.
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facebook timeline cover